PPC & Google Ads Management — Paid Search That Works for Your Business
Paid search done well delivers immediate, measurable traffic from high-intent audiences. Paid search done poorly burns budget on irrelevant clicks and underperforming ads that cost more than they return. Expert SEO Online manages PPC campaigns with the same discipline and transparency we apply to all of our services — focused on return on investment, not on spend volume.
PPC Managed With SEO Intelligence
Our PPC management service covers campaign structure and keyword research informed by our SEO intelligence, ad copy creation and A/B testing, bid strategy and budget management, Quality Score optimisation, negative keyword management, landing page recommendations (and builds, via our design team), conversion tracking setup and monthly performance reporting against agreed KPIs. We manage campaigns across Google Ads, Microsoft Ads and Google Shopping.
Running PPC alongside a strong SEO programme produces better results than either channel in isolation — paid search fills the traffic gap while organic rankings build, and SEO data informs smarter keyword decisions for paid campaigns. We manage both for clients who want a fully integrated approach.
Frequently Asked Questions
How do you measure PPC success?
Against outcomes that matter — leads, sales, cost per acquisition and return on ad spend — not vanity metrics like impressions or click volume. Every campaign includes conversion tracking and monthly reporting against agreed KPIs.
Can you manage PPC for international campaigns?
Yes — in English, French, Spanish and Arabic, with keyword research and ad copy produced natively in each language. International PPC managed in translation consistently underperforms native-language campaigns.